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a girl is holding a pizza that says hole in the wall pizza
a girl is holding a pizza that says hole in the wall pizza
a restaurant with tables and chairs outside of it

WHY SF Hole in the Wall Pizza Franchise?

Our restaurant franchise concept presents a business model that has been implemented in multiple locations. It includes a training program to aid our franchisees and a support system to accompany and guide them. Our franchise contract is crafted to ensure fairness, transparency, and flexibility. This affords our franchisees the freedom to operate their own franchise while upholding the integrity of our brand.

a black and white drawing of a girl holding a pizza .

 SF HOLE IN THE WALL PIZZA

In 1997, Awadalla and his family set out to establish Irving Pizza, their first restaurant, in the Sunset District of San Francisco. Their initial success led to the purchase of two more locations, including a transformation of one site into SF Hole In The Wall Pizza. The complete overhaul of the Marina location resulted in tremendous popularity, with sales doubling in under a year. Inspired by this triumph, Awadalla replicated the remodel at the flagship Irving Street location, resulting in increased sales even during the pandemic. The renovation involved a streamlined kitchen setup and an updated menu, ensuring consistent and high-quality culinary offerings.


SF Hole In The Wall Pizza's success stems from their tireless dedication to perfecting their craft. With a commitment to elevating their offerings and providing a memorable dining experience, the restaurant is confident in their approach and eager to continue serving their loyal customers. As they embark on new opportunities, they carry with them the lessons learned from their journey, a passion for their craft, and a love for bringing people together through food.


a group of people standing in front of a restaurant called hole in the wall
Old Picture of Irving Pizza

1997

Restaurant Founded

Old Picture of interior of SF Hole in the Wall pizza

2005

Location Purchased

Picture of SF hole in the wall other location

2007

Concept Expansion

exterior picture of renovated sf hole in the wall other location

2012

Location Rebrand

brick wall with signs around a door entry

2018

Rebranded Flagship Location

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