Our restaurant franchise concept presents a business model that has been implemented in multiple locations. It includes a training program to aid our franchisees and a support system to accompany and guide them. Our franchise contract is crafted to ensure fairness, transparency, and flexibility. This affords our franchisees the freedom to operate their own franchise while upholding the integrity of our brand.
In 1997, Awadalla and his family set out to establish Irving Pizza, their first restaurant, in the Sunset District of San Francisco. Their initial success led to the purchase of two more locations, including a transformation of one site into SF Hole In The Wall Pizza. The complete overhaul of the Marina location resulted in tremendous popularity, with sales doubling in under a year. Inspired by this triumph, Awadalla replicated the remodel at the flagship Irving Street location, resulting in increased sales even during the pandemic. The renovation involved a streamlined kitchen setup and an updated menu, ensuring consistent and high-quality culinary offerings.
SF Hole In The Wall Pizza's success stems from their tireless dedication to perfecting their craft. With a commitment to elevating their offerings and providing a memorable dining experience, the restaurant is confident in their approach and eager to continue serving their loyal customers. As they embark on new opportunities, they carry with them the lessons learned from their journey, a passion for their craft, and a love for bringing people together through food.
Restaurant Founded
Location Purchased
Concept Expansion
Location Rebrand
Rebranded Flagship Location
Crust Franchising Corporation,
a California Corporation
1104 Thoroughbred Lane
Norco, California 92860
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Crust Franchising INC
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SF Hole in the Wall Pizza